Many prominent K-pop bands, including BTS, TXT, and ENHYPEN, are the product of the firm HYBE. Now, they have NewJeans, another artist you need to know, on their roster. The girl group made their debut on July 21 with the track “Attention” under the independent label ADOR run by HYBE. The song’s pop and R&B fusion make it sound like it could have been made in the late 1990s or early 2000s.
The music video for the song is also nostalgic. It showed the girls going to a little indie concert, then dancing in their room and dressing up. Compared to other K-pop music videos, which sometimes feature expensive props and colorful explosions, this one has a much simpler idea.
One of the many ways NewJeans is distinctive is the video. Before the release of “Attention,” NewJeans kept their identities and vibed a mystery, in contrast to other groups who frequently tease their debut for weeks by releasing a variety of images and videos. You might be asking who NewJeans is in light of this. The information about the group is provided below.
The names of the members weren’t made public until a few days following their debut. A number of music videos for the group’s second single, “Hype Boy,” were published by HYBE on July 23. Additionally, they published many renditions of “Hype Boy” with the members of NewJeans: MINJI, DANIELLE, HARVIN, HANNI, and HYEIN.
The oldest members of NewJeans, according to NYLON, are MINJI and HANNI. Both of them are 18 years old. HARVIN is 16 years old, while DANIELLE is 17 years old. The youngest member of the group, HYEIN, is 14 years old. According to Min Hee-Jin, CEO and lead producer of ADOR, the word “NewJeans” has important significance. According to Min in a press release, “Pop music is a culture that is very close to our daily lives. Therefore it is like the clothes we wear every day.” “NewJeans aspires to become an icon of generations—one you never grow tired of putting on,” says the company. “Just as jeans have withstood the test of time and found popularity among many regardless of their age and gender.”
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